ks · solutions / indusland
Indusland
Indusland is the interest-media startup. Muffler is the protocol it runs on — every record signed by its author, addressable by DID, replicable across hosts.
the product · Indusland ships
Muffler.
Author-signed PDS/DWN host. Move between hosts; your records stay yours.
Muffler is Indusland's host protocol. Every record — a post, a listing, a comment, a follow — is signed by the author's `did:kash` and addressable independently of the server that happens to be storing it. The host stores the bytes; the user owns them.
In posture, it sits next to AT-Protocol and Nostr: not a single platform, but a substrate. Move your data to another Muffler instance — or to a different PDS/DWN host entirely — and your social graph, your reputation, and your timelines come with you. Indusland is one app on top of Muffler; others can build the same way.
the parent · Indusland
Indusland is a Pakistan-anchored interest-media startup. Short-form moments, marketplace listings, a city-scale guide to arts and culture — all anchored to a DID the user actually controls. You bring your identity; you bring your followers; you keep your address-book.
It runs on Muffler, the protocol it ships and operates. The relationship is the same as Bluesky's to AT-Protocol — Indusland is a curated experience, Muffler is the substrate anyone else can build on too. Self-host the protocol, run your own host, federate at will.
What's inside.
Explorer
City-by-city feeds for arts and culture. The retriever learns your taste; the corpus stays on your PDS.
Marketplace
Listings with on-chain escrow when you want it, plain barter when you don't. Your ratings come with you between hosts.
Inspire
Short-form video with a ranking you can inspect. Switch the algorithm off if you want; the timeline is yours.
Portable profile
An Instagram-shape social graph anchored to a DID. Move hosts, keep your followers.